BRP Reveals Project M, Enters Sport Pontoon Market

By Will Burgess

Valecourt, QC β€” BRP, global manufacturer of powersports recreational products and the Sea-Doo brand, announced its entrance into the ultralight pontoon market by unveiling the Sea-Doo Switch.

President and CEO of BRP, JosΓ© Boisjoli, demonstrated the highly-customizable “tritoon” boat that will be powered by a Sea-Doo Rotax jet engine.

The captains seat eschews the traditional steering wheel for the characteristic Sea-Doo handlebar steering yoke, lending all the more credence that this isn’t your typical pontoon boat.

The deck can be customized in thousands of different ways with modular, interlocking tiles and accessories that can convert the boat to anything you might use a pontoon boat for including lazily lounging and picnicking all the way to sport performance and watersports.

BRP expects to retail the Sea-Doo Switch with trailer, starting at USD$17,999.

Until now, rumors of a special project within BRP’s marine division had been circulating under the name “Project M” or “Project Ghost”. While BRP recently acquired the Alumacraft and Manitou pontoon brands, word around the industry was they were in development of an entry-level, inexpensive pontoon or a new engine configuration for their outboard projects.

Sometime after a 2019 investor meeting, a rendering of a unique pontoon driven by what appeared to be a jet-propelled engine was leaked to the public with the “Project M” moniker.
The Sea-Doo Switch revealed today finally puts these rumors to rest:
Sea-Doo really is building pontoons for jet-skiers.

Will Burgess is a journalist with Adrenaline Powersports Mag

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