By Will Burgess

Valcourt, QC — BRP announced Thursday it has entered an agreement to acquire Great Wall Motor Austria, GmbH.

The company is a research subsidiary of the major automotive group Great Wall Motor, based in Baoding, China. The GWM group is a leading producer of EV cars and SUVs across China and abroad.

The Austrian headquarters specializes in e-drive systems and transmissions and currently employs highly skilled individuals who will receive ongoing employment as part of this agreement.

“We look forward to welcoming the 53 very qualified and experienced engineers, technicians and professionals as we continue reinforcing our EV expertise required to deploy our ambitious strategy,” said Thomas Uhr, Chief Technology Officer at BRP. “This acquisition will further strengthen our know-how in e-motor, inverter hardware and software development.”

Located near Vienna, Austria, this new EV R&D hub is ideally situated to attract top talent from nearby universities and research centers.

While BRP calls the acquisition “definitive”, the transaction is subject to customary closing conditions, including the receipt of Austrian regulatory approvals and is expected to close in the coming months.

Will Burgess is a journalist with Adrenaline Powersports Mag