By Will Burgess
Juarez, Mexico — A BRP storage facility, Juarez 2, caught fire on Saturday, July 17 in Ciudad Juarez, Mexico just south of El Paso, TX. There were no injuries resulting in this fire, however in a statement released today, BRP states six days of production from the company was lost when over 1,000 UTVs stored outside were damaged or destroyed in the fire.
“I am pleased that all our employees are safe and followed our health and safety protocols”, stated José Boisjoli, President & Chief Executive Officer, BRP. “We appreciate the quick assistance of the firefighters, local businesses and authorities. We do not anticipate any material impact to our business.”
The cause of the incident is still unknown and the company is hoping to resume operations by mid-week once cleared by authorities.
The company ensured its customers and dealers that they are doing everything in their power to lessen the gravity of this situation. BRP is a leading manufacturer in powersports vehicles, propulsion systems, and boats, and produces the brands Ski-Doo, Sea-Doo, and Can-Am, sold by Village MotorSports. BRP is headquartered in Montreal, QC.
This incident serves as a reminder how important it is, now, more than ever to preorder your vehicles. Preordering will give you the advantage of getting your vehicle sooner and ensuring you are on the list of reserved customers. If you have a vehicle in mind you are considering purchasing soon, please contact us today to discuss available options.
Cover: Juárez, Chihuahua, Mexico, 07-17-2021. BRP off-road factory catches fire from unknown causes, causing damage to thousands of product. | Photo by David Peinado Romero
Will Burgess is a journalist with Adrenaline Powersports Mag